The LXA team created a new fitness studio, The Secret Boxing Gym. The concept, built on the values of its namesake, Richard “The Secret” Williams, a former Commonwealth and IBO world champion boxer, delivers professional level boxing training and classes in HIIT, Cardio and Yoga. The team at LXA designed and managed the build. The space houses a bright, airy studio with full-height retractable windows surrounding the workout area. The boxing ring is a stand-out feature. In addition, there are stylish changing rooms and showers with sleek fixtures and fittings. We also created a strong visual identity which is applied throughout the space, as well as across branded merchandise and equipment.